Shhhhhhhhh! It’s confidential.

client: Nommi / product: Launch of LTE hotspot with Secured connection on US market.

Close menu

  • Situation overview:

  • Nommi – is Esim router, with primary positioning focused on business //hipster travellers. Such positioning wasn’t unique, to category and didn’t have specific focus. As brand is distributed in USA & East Asia competition level in category is quite huge and it was important to stand out on idea level from the very beginning.

  • Agency task:

  • Find unique positioning which will help to differentiate brand from competition, find new territory which will set Nommi as unique innovative offer. Find visual approach to differentiate brand communication.

  • Our idea:

  • During research which was provided on US market, we found opportunity to re-focus not from travel/business territory to data/ information security which is extremely important to modern consumer, and finally creates need to use device on everyday basis to protect your online data and own your online story. Finally our idea was that due product features consumer is not just connected worldwide but is able to keep all digital life and activities in stealth mode. This appeared to be ultimate benefit and set brand aside competition.