Sustainable design

client: JTI(UKRAINE) / product: Gallery “Sustainability”:

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  • Background:

  • JTI values are deeply routed in corporate culture. Each year, company creates artistic installation inside office that is dedicated to specific value or topic. This year theme is sustainability and our task was to show it in creative form to make it feasible and touchy.

  • Agency task:

  • Bring to life Sustainability in a creative way.

  • Campaign overview:

  • Our key creative approach was “touch & feel” so each object is done in its certain way inviting everyone to touch and feel every point of program physically.

  • We believe

  • that following this way we will be able to raise attention to the topic, and it would be much easier for everyone to find his/her own vision on the problem and find personal unique path.
  • Gallery consists of 7 important parts: among them “water & waste”, “products & services”, “environment”, “people” etc.